Patience of an SEO
April 8, 2010 Leave a Comment
Search Engine Optimization is about as boring as watching grass grow … in the desert. For an ecommerce guy who is used to immediate results and cash deposited in the bank in 2-3 days it is a painful job but I have grown to understand it and I shiver when I say this … even like it.
StarReviews is one of the larger review website today. We have over 100 categories, an active blog and the largest collection of as seen on TV video reviews and over the last year I have seen a slow, painfully slow, growth in spidered pages, PR and traffic and of course, revenue. I never had anything to compare this to but when Google ran their last update and we ended up with a bunch of PR5 and PR6 (page rank) pages throughout the site, an SEO associate of mine reminded me of what we had done when he congratulated me on the progress.
Wow, StarReviews really is a decent site after all and we have done a great job getting to where we are. I write this mostly because I am an ecommerce guy, I like to optimize landing pages in hours … not months but the StarReviews project has given me a better understanding of another side of the internet.
ThePlusShops is the next project and I can tell you that we are fully integrating all that was learned from StarReviews into this network of niche ecommerce sites. I will talk about ThePlusShops later but for now, I guess the message is you really can learn a lesson even if you aren’t doing something you absolutely love doing.
SEO is growing on me.
By the way, the forums at http://www.webproworld.com have some really smart people posting. StarReviews may have been my SEO classroom but WPW was definitely my tutor.
